Cloud9 is an upscale, all-natural artisan donut shop which prides itself in crafting small-batch, all-natural, light and fluffy donuts. We translated this commitment to quality, craft, and an uplifting experience into a cohesive and captivating visual brand for Cloud9.

 

Design Objectives

Our design goals center on creating an identity that is both sophisticated and approachable, using visual language that evokes the "light and fluffy" texture and the "best ingredients" ethos.